Generate revenue from your IP through licensing

IP licensing programs are both time, and skill intensive, but when executed properly, lead to significant long-term ROI for companies who take the time to implement the right strategies

ClearViewIP has a wide range of experience in unlocking value through IP licensing. Be it early-stage technology where partnering with a large corporate entity can pay dividends, or extracting returns from underutilized patent assets, ClearViewIP has the experience and expertise to help you understand where your IP fits in the broader competitive market, plan a strategy around maximizing the value of your IP and assist you in negotiating the most favorable licensing scenario for your business.

How to get the most value from licensing your IP

To maximise the value of your IP and unlock revenue through licensing, you need to have an understanding of what your IP is worth and have a strategy around how to commercialize it. Utilizing a third-party IP resource like ClearViewIP gives you an unbiased perspective and will enable you to explore (at arms length), multiple outcomes based on various risk and return options.  With IP licensing models illustrating multiple licensing scenarios, you’re able to see multiple potential outcomes and make well informed licensing decisions. Our staff is very experienced with negotiating licensing agreements and is well positioned to assist you in this process.

• Understand your IP and your market landscape – Firstly, we assess the IP and market landscape to understand the positioning of your technology and patents. Then we develop the value proposition based on technology benefits and infringement potential. From there we identify prospects to approach to explore licensing opportunities.
• Determine commercialisation strategies – We then help to establish appropriate objectives, timescales and risk factors, to produce a shortlist of potential strategies matching your needs.
• Build financial models – We create custom, dynamic financial models to quantitatively assess the merits of the proposed commercialisation strategies, including the expected revenue your IP could generate, and enable you to use the models as a tool in licensing negotiations.
• Assist negotiations – Finally, acting as an independent third-party or as part of your team, we can prepare and conduct negotiations and close deals.

How ClearViewIP helps you with your IP licensing strategy

ClearViewIP works with you to understand your commercial licensing goals and timescales, your appetite for risk and your decision-making process. We then assess your IP assets in detail. In the case of patents, we’ll suggest licensing hypotheses, identify products using your patents and collate “Evidence-of-Use” materials to demonstrate infringement. We then assess the market value of the “in use” patents and recommend alternative licensing approaches in line with your goals, timescales, and risk appetite.

In the case of specific technologies, we will identify market sectors and companies that are likely to need the technology and develop collateral to explain the market relevance and value proposition. Then we create an engagement model that will bring value to the future licensee. We can also advise on appropriate royalty rates and commercial business models to unlock the further value. This advice is supplemented by our financial licensing models which are built to your specific requirements. The models are dynamic and can be altered in real time to reflect the developments in terms of the agreement during negotiations.

Strategic approach to IP licensing

To maximize the value of your IP and unlock revenue through licensing, you need to have an understanding of what your IP is worth and have a clear strategy around commercialising it. One common feature across most highly successful licensing programs is thorough and extensive preparation.

Advantages of a successful licensing campaign

1. Generate revenue from your patents
2. Manage cost and risk of the licensing campaign
3. Improve leverage in negotiations
4. Identify applicability of your patents beyond your own industry
5. De-risk your core products from the licensing campaign

Preparation is key

Patent licensing is becoming increasingly challenging and it requires thorough preparation on the licensor’s part to convince a potential licensee that a license is both required and inevitable and to persuade them into serious negotiations.

ClearViewIP can help with a systematic approach that ensures a comprehensive understanding of the costs and risks associated with your licensing program to maximize the value of your patents with an approach that is in line with your business goals, timescales and risk appetite.

A successful licensing program requires different skills at different stages of the work and our team is well positioned to assist you in this process.